If you're seeing a message stating that your Facebook ad account is being restricted, it's likely due to a combination of factors that don't align with Facebook's advertising policies. Here are some possible reasons:
Over-compliance with Facebook's policies: Facebook has strict guidelines for advertisers, and if you've been too aggressive in ensuring compliance, you might have triggered their review process. Check your ads and ensure they're not promoting prohibited content or using misleading tactics.
High click-through rates (CTRs) on suspicious ads: If your ads are getting an unusually high number of clicks without a corresponding increase in conversions, Facebook may flag them as suspicious. This could be due to low-quality traffic or click fraud.
Failing to comply with the Self-Regulatory Program for Online Advertising (SRPA): The SRPA requires advertisers to adhere to certain standards, such as providing clear and accurate ad disclosures. If you're not meeting these requirements, your ad account might get restricted.
Repeated complaints from users: If multiple people have complained about your ads, Facebook may take notice and restrict access to prevent further harm. This could be due to a single ad going viral or a series of similar ads that are deemed problematic.
To resolve the issue, try the following:
Check your ad targeting options: Ensure you're not targeting sensitive topics or demographics in a way that might be seen as discriminatory or insensitive.
Review your ad creatives: Make sure your visuals and messaging don't contain any prohibited content or misleading elements.
Comply with Facebook's policy on user data: Ensure you're only collecting and using user data for the purpose intended, as stated in Facebook's policies.
Verify your business information: Double-check that your business information, including your name, address, and contact details, are accurate and up-to-date. This will help prevent any issues with ad delivery or targeting.
If you've already contacted Facebook support, try revisiting their guidelines and ensuring compliance with their advertising policies to see if that resolves the issue.