In recent years, the Puppy Bowl has seen a rise in collaborations with various brands, including Petco, Purina, and Citi Bank. These partnerships often lead to co-branded content, such as social media campaigns and product placements, which help raise awareness about animal adoption and rescue efforts. For Puppy Bowl 2024, it's likely that Animal Planet will continue this trend, potentially teaming up with popular pet food or toy brands to create engaging promotional content. These collaborations can also result in donated funds or in-kind contributions to support the Humane Society of the United States and other animal welfare organizations.