Consider implementing a 'Design Sprints' approach, where small teams of 4-6 people work together for a set period (e.g., 3 days) to develop and prototype solutions to the product launch challenge. This can help foster creative collaboration, encourage wild idea generation, and provide tangible results. Additionally, establish clear criteria for judging and selecting the most promising ideas, ensuring that your team focuses on developing viable solutions rather than simply generating a high volume of concepts.
Another strategy is to 'Reverse Brainstorming', where you start with a working prototype or a minimum viable product (MVP) and then ask your team to brainstorm ways to improve or expand it. This approach can help teams focus on building upon existing ideas rather than starting from scratch.
Encourage wild and unconventional thinking by providing a safe and supportive environment for team members to share their ideas without fear of judgment or criticism. Foster a culture of experimentation, failure, and learning from mistakes. Consider setting up a ' Idea Incubator' where teams can explore and develop their ideas in a more flexible and iterative manner.
Make sure to recognize and reward creative efforts, not just successful outcomes. This could be through regular idea recognition programs, public recognition, or even a small cash prize for the most innovative solutions.