Disney's marketing strategy for Mickey Mouse was a game-changer in the world of animation and entertainment. Initially, Walt Disney introduced Mickey at the 1928 World's Fair in New York City, where he won numerous awards and gained significant attention. To reach a broader audience, Disney leveraged various promotional channels, such as newspaper advertisements, radio broadcasts, and film screenings. The company also created tie-in merchandise, like toys, clothing, and souvenirs, to capitalize on the character's popularity. Mickey's early success can be attributed to Disney's innovative marketing approach, which effectively combined storytelling with clever branding and merchandising strategies.